Focus on the strategy and profitability of your hotel or hotel project
Hotels regularly face major changes in our dynamic and highly developed tourism market. Whether questions of positioning, the business model, future offers, financing an expansion or property development or the purchase of hotels – a long-term view of things, a clear strategy and an understanding of market and financial figures as well as the respective framework conditions are crucial.
Our experienced team will assist you with issues relating to improving the profitability of existing businesses or the economic feasibility of new accommodation projects. We offer our assistance from the development of a corporate strategy through to implementation.
When developing new hotel and resort projects, we work with Red KG to support investors, architects, planners and developers with our hotel expertise as part of a structured development process. Using flexible tools, we can accompany your project from the preliminary study phase through the realisation phase to the opening.
We carry out project assessments of existing projects from a tourism industry perspective, e.g. for financiers and operators who require a second opinion.
Our services for you
- Strategy development for the optimisation of existing hotel operations and implementation of regular strategy reviews.
- Support with business succession planning and business handovers.
- Preparation of business plans for financing projects.
- Support in the development of market-orientated hotel and resort concepts from a tourism and economic perspective.
- Determination of the existing market potential by means of market, competitor and environment analyses.
- Identification of possible positioning and requirements.
- Economic presentation of the optimal hotel for the location from a touristic and economic point of view.
- Definition of guest segments and positioning.
- Development of a hotel concept (strategy, organisation and operation).
- Economic proof of concept by means of simulation.
- Plausibility checks of existing project plans.
- Best-use studies for new developments and conversion of existing properties, e.g. conversion of hotels into serviced flats, co-living concepts or retirement homes or conversion of existing buildings into accommodation properties.
- Optimisation of existing investment projects.
- Participation in area and operationally efficient planning designs.
- Evaluation of the designs using simulation.
- Financial structuring of the investment project.
- Project support during the design, construction and opening phases.
- Support for the redevelopment of terminated leases of existing hotels.
- Support in expansion strategies and in the evaluation of new locations.
Get in touch with us without obligation. We will be happy to create a customised offer for you to suit your initial situation and your goals.